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	<title>Upsmack Search &#187; keyword matching</title>
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		<title>Making Paid Search Your Friend</title>
		<link>http://upsmack.com/branding/making-paid-search-your-friend/</link>
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		<pubDate>Fri, 05 Mar 2010 23:38:46 +0000</pubDate>
		<dc:creator>Nate Schubert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[keyword matching]]></category>

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		<description><![CDATA[I met a friend of mine last week at the University of Tampa to talk about his entry into the 2010 Google Online Marketing Challenge. He and a group of classmates combined forces and put together an insightful search market research report about competition, the search arena for that particular niche&#8217;, budget information and more, [...]]]></description>
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