Promoting Your Business With Streaming Video

It has been a long night so I’m going to skip all of the graceful, creative descriptive that would normally follow this sentence because tonight, I have a more direct message. Whether your company lives online or in the real world, promoting your business with streaming video is one of the most affordable and effective tools of bringing more revenue through your doors.

Streaming video has been made possible in recent years due to advances in computers, making way for companies to reach their audience in completely new and different ways. Online video has been extremely effective in a number of angles:

• Product Demonstrations can be documented in real-time under real circumstances and made available to the masses, making it possible good products to get noticed on a global scale.
• Video Tutorials make it easy to show users how to perform a range of tasks in software applications from installation, to normal and advanced use, and even trouble shooting.
• Behind-The-Scenes videos are great for promoting restaurant cooking techniques or weekly recipes while bars and nightclubs can release highlights for certain nights or events to showcase the very best they have to offer.
• Viral Videos are like a pirates gold to website owners, and their original intent can vary. If a video of yours goes viral, you could be in store for huge amounts of business and new revenue.

Now that you know what types of video you can utilize to promote your business online, you need to know how. The most important factor is making sure you have the means to actually make a video. Lots of cell phones can record video today but the quality isn’t often as good as it could be with a digital recorder. Get your hands on one of these if you’re shooting an online video. If you’re doing a tutorial of a software product, or demonstrating how to complete a task on the computer, then finding a good screen recording software is paramount. CamStudio offers a decent open source option, and GoView seems to have a versatile online alternative that I’m interesting in getting more into.

If you’re a perfect shot, then you don’t need to worry about editing your video. If you’re like the rest of us, however, then finding some good video editing software might be a point of attention. You may not need the Rolls Royce of movie makers, and even Windows Movie Maker might work out just fine for you.

Once you have your video, all you need to do is upload it to your website or one of the many other video hosts out there. I personally think YouTube is easily the most effective and can say it refers a significant chunk of sales to websites I have been affiliated with, and on a consistent basis! If you can spend some time building a video library to showcase the best things about your products, business or staff, then you will absolutely see the reward translate to increased sales.