Comments on: What’ So Great About Web Analytics? http://upsmack.com/search-marketing/what-so-great-about-web-analytics/ Adventures in ECommerce and Internet Marketing Sun, 29 Jan 2012 20:14:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lorelle http://upsmack.com/search-marketing/what-so-great-about-web-analytics/comment-page-1/#comment-6 Lorelle Wed, 14 Oct 2009 03:31:30 +0000 http://upsmack.com/?p=424#comment-6 You are so right. Unfortunately, unless you are willing to pay a lot of money for expensive and extensive tracking, right now, we are stuck with cookies and JavaScript, but even that doesn't track adequately the information we need, nor the actions in today's websites like AJAX forms and Widgets. We're thinking about this whole concept a lot, which is why we've made the first steps in creating customizable reports, putting control of your data in your hands. However, what I'm finding as I talk to people about web analytics is that they really don't have a clear idea of what information they really need. They get caught up with bounce rates, pageviews, browser stats, and other distracting stats, as I call them. Unless you really explore the big picture, what do these numbers mean? I really think those of us in the analytics industry have to start teaching people to better understand what information is important to track, and why, and how to track it and make it work, rather than staring at these charts and graphs, putting our hands on our chins, and saying, "Nice charts!" Yes, the methodology for tracking needs to improve, but along with it, a better understanding of users on what they are rally using. BTW, the sidebar is a bit messed up. Might want to fix it. :D You are so right. Unfortunately, unless you are willing to pay a lot of money for expensive and extensive tracking, right now, we are stuck with cookies and JavaScript, but even that doesn’t track adequately the information we need, nor the actions in today’s websites like AJAX forms and Widgets. We’re thinking about this whole concept a lot, which is why we’ve made the first steps in creating customizable reports, putting control of your data in your hands.

However, what I’m finding as I talk to people about web analytics is that they really don’t have a clear idea of what information they really need. They get caught up with bounce rates, pageviews, browser stats, and other distracting stats, as I call them. Unless you really explore the big picture, what do these numbers mean?

I really think those of us in the analytics industry have to start teaching people to better understand what information is important to track, and why, and how to track it and make it work, rather than staring at these charts and graphs, putting our hands on our chins, and saying, “Nice charts!”

Yes, the methodology for tracking needs to improve, but along with it, a better understanding of users on what they are rally using.

BTW, the sidebar is a bit messed up. Might want to fix it. :D

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