Success definitely has it’s perks. More money is good. Recognition for doing something that means something can be a very satisfying thing. Taking an idea and turning it into a reality would instill pride in anyone. Don’t forget, though, that success also has it’s pitfalls. If you’ve cashed in with your success, your style of living is going to be higher. And, as some guy some years back said, Mo’ Money Mo’ Problems. Also, with success comes great responsibility. If you have employees then you’re partly responsible for their financial well being. If you do something stupid right before the AFC playoff championship, you get a light shined on you so bright that you’ll wish you were a nobody again.

Classic under-achievers, I’m talking to you. I know you’ve got some great ideas. You sit around and think about the strangest things while you’re watching TV, playing video games or shopping. You come up with some pretty interesting things sometimes, but that’s really where it should end for you. Why? Well, you don’t like things like responsibility or pressure, and if I’m being honest, sometimes you’d rather just talk about doing something great than actually getting out there to do it.

When I was younger, I was a classic under-achiever. My brain was working all the time but I lacked the get-up-and-go to turns those creative thoughts into a solid product or service. I suppose that would be Jekyll. Hyde is more of a lazy guy. He’s not really interested in getting his hands dirty. If that means we miss an opportunity to do something great, then that’s okay. Maybe it’s better that way.

As my life has changed, so have my priorities. My way of thinking has shifted such that it’s virtually impossible to sit still while the world passes me by. If you think about it, I am the victim here. I’d love to hang out all day long and do nothing, be responsible for nobody but myself. But I can’t do that because I’ve stupidly gone and grown as a person. Just because it happened to me, however, doesn’t mean it has to happen to you. Avoiding success is easy if you follow these fundamentals.

Think of a Good Idea

No great failure can occur without first acquiring that great idea. Many of you will already have thoughtful, unique ideas that would add to society if done properly. Some of you don’t. If you already have an idea, you can move on to the next step. If you don’t have an idea yet, take all the time you need. Getting out in society, being around people and being more active is a great way to get the juices flowing. But don’t over-do it. Remember, you’re an under-achiever. Not over. Under.

Get Organized? Please!

Having a good idea is one thing, but forming a strategy is quite another. Successful people do things like make a business outline and formulate strategies to execute the tasks they’ve identified in order to realize their dream. But don’t worry, you can forget all that. In fact, don’t even write anything down. Outlines are for pussies, right? People who are organized are boring! It’s best to keep all this in your head, no matter how complicated things may get up there. Everything will come together when it’s time, right..?

Spend All Your Cash!

So, maybe you actually have some money behind your idea. That’d be something! Even if you don’t, the same rules will apply here. Whether you have a lot or just a little, be aware that spending your money wisely and paying attention to where that money goes is one of the key factors in having a business that lasts. Is that really what you want? If you’re playing to lose, then consider following some of these important guidelines.

  • Don’t Shop Around. Comparing prices for goods or services takes time, and the only thing you really save is some money. What’s the point of that?
  • Just Pay It. You might have some monthly bills that seem a bit high. The best thing to do here is just ignore it. I’m sure the water company has a good reason for that super high bill.

Getting Serious is For Babies

If you’re meeting with a potential client, you want to put your best foot forward. Or do you? If you get all impressive on a maybe investor, you might actually get some more capital. I know we talked about spending money before so that’s not really the focus here. The problem with spending this money is that THIS money is not your money. If you lose all this money, people are going to hold you accountable. That accountability is the kind of thing that motivates people, so you definitely want to steer clear of money. Here are some ways you can keep your business contacts uncertain, unsteady and a little uncomfortable around you.

  • Mobile Meetings: It’s not enough to conduct a meeting at a coffee shop or something cool and trendy like that. Take things up a notch and do your business in the dining area of a convenience store or even an automotive repair shop while you’re waiting for your car.
  • Dress Code: Save your clean clothes for the weekend and going out. Also, you don’t have to tuck anything in or button anything up. People will see you coming with your casual style, and they won’t be able to resist. Well, as far as doing business they’ll be able to resist, that won’t be very hard. But in terms of, like, spreading the word that you’re unprofessional and not serious at all, yeah they won’t be able to resist doing that.

Be Accountable, or Always Have an Excuse?

If you follow the above guidelines, you’ve got a snowballs chance in hell of even starting, let alone maintaining anything of substance, meaning or longevity. Failing is easier than succeeding but it does come with it’s drawbacks. The most important drawback to failing is that people are going to hold you accountable. After all, it is your fault, right?

Whatever happens, whoever you piss off, always be sure to have a reason it didn’t go the way you planned. Between you and me, though, you didn’t plan much of anything. That’s okay, because as soon as someone starts to point the finger at you, you’ll have a sure-fire excuse why. The economy was bad, your employee’s were bad, your investors didn’t come through, the list goes on. The good news here is that excuses are a dime a dozen so you’ll probably already have a pretty extensive menu to choose from when things finally do go south.

There are a lot of different factors that go into avoiding success, but if you stay unfocused and keep things light, you’ll surely find that rock bottom you seek. Once you get a taste of success, there’s no turning back. It’s extremely important to avoid that addictive, positive thing in your life with every fiber of your being. Success leads to responsibility and that’s when things start to get really dangerous.

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