<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Upsmack &#187; Search Marketing</title>
	<atom:link href="http://upsmack.com/category/search-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://upsmack.com</link>
	<description>Adventures in ECommerce and Search Marketing</description>
	<lastBuildDate>Wed, 08 Sep 2010 18:24:58 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>What Makes a Successful Website?</title>
		<link>http://upsmack.com/social-media/what-makes-a-successful-website/</link>
		<comments>http://upsmack.com/social-media/what-makes-a-successful-website/#comments</comments>
		<pubDate>Sat, 14 Aug 2010 01:06:36 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[SEM Theory]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Hosting & Design]]></category>
		<category><![CDATA[aesthetics]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://upsmack.com/?p=956</guid>
		<description><![CDATA[The Internet is understandably bogged down with a wide variety of failed ventures.  While web hosts and domain registrars have made the process of website creation extremely simple over the years, little has been done to teach webmasters how to transform their domains into places that web surfers want to visit.  For any website, the [...]]]></description>
		<wfw:commentRss>http://upsmack.com/social-media/what-makes-a-successful-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEM is a Circle</title>
		<link>http://upsmack.com/social-media/sem-circle/</link>
		<comments>http://upsmack.com/social-media/sem-circle/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 01:05:29 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://upsmack.com/?p=940</guid>
		<description><![CDATA[I know there are specialists in the industry who focus on one specific area of Search Marketing such as Paid Search or Link Building, and they do very well for themselves. I think it&#8217;s important to know a lot about your niche in the industry and the experience you gain from focusing on one area [...]]]></description>
		<wfw:commentRss>http://upsmack.com/social-media/sem-circle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Search and Social 2010 Made Me Better</title>
		<link>http://upsmack.com/social-media/how-search-social-2010-made-me-better/</link>
		<comments>http://upsmack.com/social-media/how-search-social-2010-made-me-better/#comments</comments>
		<pubDate>Fri, 14 May 2010 00:32:32 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SEM Theory]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[#SSSS]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[twits]]></category>

		<guid isPermaLink="false">http://upsmack.com/?p=923</guid>
		<description><![CDATA[Over a week has passed since the Search &#38; Social Spring Summit concluded in Tampa, Florida. Like everyone who attended the intimate gathering at the DoubleTree Hotel overlooking Tampa Bay, I&#8217;ve returned to work and am working hard to implement the great ideas I took away from the conference. Sure, I took note of a [...]]]></description>
		<wfw:commentRss>http://upsmack.com/social-media/how-search-social-2010-made-me-better/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Things To Do In Tampa When You&#8217;re Done</title>
		<link>http://upsmack.com/search-marketing/things-to-do-in-tampa/</link>
		<comments>http://upsmack.com/search-marketing/things-to-do-in-tampa/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 01:37:55 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[search & social spring summit]]></category>
		<category><![CDATA[tampa bay restaurants]]></category>
		<category><![CDATA[tampa culture]]></category>
		<category><![CDATA[tampa night life]]></category>

		<guid isPermaLink="false">http://upsmack.com/?p=904</guid>
		<description><![CDATA[The 2010 Search &#38; Social Spring Summit kicks off on Monday, May 3rd to Tuesday, May 4th. Are you excited? I&#8217;m excited. I never quite understood why people skip sessions, even days of these conferences once they get there. Since #SSSS is just two days long, I really hope everyone who attends decides to get the [...]]]></description>
		<wfw:commentRss>http://upsmack.com/search-marketing/things-to-do-in-tampa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Lower Your Bounce Rate</title>
		<link>http://upsmack.com/search-marketing/how-to-lower-bounce-rate/</link>
		<comments>http://upsmack.com/search-marketing/how-to-lower-bounce-rate/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 20:22:45 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://upsmack.com/?p=890</guid>
		<description><![CDATA[If you have an Ecommerce business, your website exists as a means of converting visitors to buyers. That&#8217;s what you want, right? Then why insist on implementing design, content and other things your visitors don&#8217;t want, don&#8217;t need, and won&#8217;t tolerate? Analyzing the Bounce Rate of the various pages on your website is an excellent [...]]]></description>
		<wfw:commentRss>http://upsmack.com/search-marketing/how-to-lower-bounce-rate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Streaming Video Wars : YouTube Vs. Blogspot</title>
		<link>http://upsmack.com/social-media/streaming-video-youtube-vs-blogspot/</link>
		<comments>http://upsmack.com/social-media/streaming-video-youtube-vs-blogspot/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 01:55:18 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Tools & Services]]></category>
		<category><![CDATA[blogspot]]></category>
		<category><![CDATA[google video]]></category>
		<category><![CDATA[streaming video]]></category>
		<category><![CDATA[video analytics]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://upsmack.com/?p=886</guid>
		<description><![CDATA[Streaming video is here to stay, and it&#8217;s only getting faster, smarter and better. There are a multitude of sites where you can house your videos for all to see with the most widely-used being YouTube. The great thing about having your videos on YouTube is the fact that it&#8217;s literally a video search engine [...]]]></description>
		<wfw:commentRss>http://upsmack.com/social-media/streaming-video-youtube-vs-blogspot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To WWW Or Not To WWW: Is That The Question?</title>
		<link>http://upsmack.com/search-marketing/to-www-or-not-to-www-is-that-the-question/</link>
		<comments>http://upsmack.com/search-marketing/to-www-or-not-to-www-is-that-the-question/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 20:22:37 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://upsmack.com/?p=882</guid>
		<description><![CDATA[Search Engines don&#8217;t care if your website is http://www.example.com or http://example.com. The problem occurs when both versions are used to access a website because it can create conflicts where Search Engines are indexing both versions of the same web page. This can create duplicate content issues and also result in a situation where you have [...]]]></description>
		<wfw:commentRss>http://upsmack.com/search-marketing/to-www-or-not-to-www-is-that-the-question/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Great Things About BigCommerce</title>
		<link>http://upsmack.com/ecommerce/10-great-things-about-bigcommerce/</link>
		<comments>http://upsmack.com/ecommerce/10-great-things-about-bigcommerce/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 02:53:17 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Web Tools & Services]]></category>
		<category><![CDATA[bigcommerce]]></category>
		<category><![CDATA[ecommerce platforms]]></category>

		<guid isPermaLink="false">http://upsmack.com/?p=877</guid>
		<description><![CDATA[I have worked as an Ecommerce Manager in a variety of Internet industries for the past several years and have had good experience with a variety of Ecommerce platforms including Yahoo! Store, GoECart, AbleCommerce and others. Getting to know a completely new Ecommerce platform is always a pretty big undertaking as you learn new processes [...]]]></description>
		<wfw:commentRss>http://upsmack.com/ecommerce/10-great-things-about-bigcommerce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SESNY : What&#8217;s The Big Deal?</title>
		<link>http://upsmack.com/social-media/sesny-the-big-deal/</link>
		<comments>http://upsmack.com/social-media/sesny-the-big-deal/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 00:15:27 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SEM Theory]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SEM Oracles]]></category>
		<category><![CDATA[SESNY]]></category>

		<guid isPermaLink="false">http://upsmack.com/?p=859</guid>
		<description><![CDATA[The 2010 Search Engine Strategies conference is underway in New York City and sadly, I am not there. But don&#8217;t you worry about me because I&#8217;ve got plenty to be happy about. I  have a great Twitter list of SEM Oracles to follow, many of which are at #SESNY and dutifully reporting back the latest-and-greatest [...]]]></description>
		<wfw:commentRss>http://upsmack.com/social-media/sesny-the-big-deal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Get What You Want</title>
		<link>http://upsmack.com/ecommerce/how-to-get-what-you-want/</link>
		<comments>http://upsmack.com/ecommerce/how-to-get-what-you-want/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 13:01:49 +0000</pubDate>
		<dc:creator>Nathan</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[SEM Theory]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://upsmack.com/?p=819</guid>
		<description><![CDATA[I  was reading an insightful article the other day about who should shoulder the responsibility when the client fails to heed the wise words of the Search Marketing Consultant. The SEO Blame Game doesn&#8217;t stop at SEO, however. Regardless which department you&#8217;re in, or what your responsibilities are in a given day, you always stand [...]]]></description>
		<wfw:commentRss>http://upsmack.com/ecommerce/how-to-get-what-you-want/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
